Inside a Percensa report

See exactly what you receive.

Percensa does more than point out problems. It shows what is happening, explains why it matters, and gives you a practical order for improving it. This guided sample reveals the thinking behind each part of the report.

Review my website — $49 Walk through the sample

Representative excerpts from a Dolphin Graphics critique. Every customer report is shaped by the website and the evidence Percensa finds.

PRIVATE WEBSITE CRITIQUE01 / 04

PERCENSA / DOLPHIN GRAPHICS

What’s working—and what to improve first.

Dolphin Graphics is more capable than its website makes clear.

Desktop + mobileSeven independent reviewsOne prioritized plan

01 / What is included

A report built for decisions, not decoration.

The report is designed to be read in layers. You can get the governing idea in a few minutes, then open the evidence and review notes when you need the reasoning behind it.

The big picture

A concise diagnosis of what the website communicates and where it loses force.

What already works

The strongest choices worth protecting as the site changes.

Your first three moves

The most important actions, placed in the order we would tackle them.

Evidence-led findings

What Percensa noticed, why it matters, and the specific response it recommends.

Review notes

Confidence, expected improvement, supporting evidence, and useful disagreements.

The big tradeoff

The central tension the next version of the site needs to resolve.

02 / Guided walkthrough

Here is what each page is doing for you.

Numbers inside the report correspond to the explanations beside it. They are annotations for this walkthrough and do not appear in the customer report.

PERCENSA / DOLPHIN GRAPHICSPAGE 01

PRIVATE WEBSITE CRITIQUE

Dolphin Graphics is more capable than its website makes clear.

The company has the experience, production capability, and client work to look formidable. The opening message makes that advantage difficult to see.

THE BIG PICTURE

The website promises “B2B solutions” before explaining that Dolphin can take a graphics project from idea through design, production, and national installation. Visitors must assemble the real value proposition themselves.

WHAT A NEW VISITOR MAY THINK

An established vehicle-wrap company that also offers a few creative services.

THE BIGGEST OPPORTUNITY

Lead with the complete idea-to-installation capability, then prove it immediately.

PAGE 01 / ORIENTATION

The report starts with the answer.

You should not need to read twenty findings before understanding the main problem.

1
The governing diagnosis
The central idea behind the critique. It tells you what is happening across the experience, not merely what is wrong with one component.
2
The big picture
A plain-English verdict that connects the evidence to the likely visitor response.
3
Perception versus opportunity
What the site may be communicating now, placed beside the clearest strategic improvement.

PAGE 02 / PRIORITIES

A place to start, before the detail begins.

Percensa separates importance from volume. The first three moves are selected because they unlock the greatest improvement—not because they were the first issues detected.

1
Action language
“Fix now” and “Fix next” translate internal priority levels into a usable sequence.
2
The recommendation in one line
Each title is written as a decision or action, so it can move directly into a project plan.
3
Priority is not a grade
P1 does not mean the site is bad. It means this change should come before the others because more of the experience depends on it.

PERCENSA / DOLPHIN GRAPHICSPAGE 02

START HERE

Your first three moves

Handle these in order. The full reasoning and evidence follow.

FIX NOWSay clearly what the company does from idea to installation.
FIX NEXTShow recognizable proof before asking visitors to believe the promise.
FIX NEXTTurn featured projects into short, persuasive case studies.

WHY THIS ORDER

Clear positioning makes the existing proof more meaningful. Stronger proof then gives each case study a better frame.

PERCENSA / DOLPHIN GRAPHICSPAGE 03

FIX NOWMESSAGING + POSITIONING

Say clearly what the company does from idea to installation.

The opening line “We Create B2B Solutions” is broad enough to describe almost any service company. The fuller design, production, and installation capability appears later and in fragments.

WHY IT MATTERS

Visitors cannot value a capability they have not understood. Ambiguity also makes the company look narrower and less differentiated than it is.

WHAT TO DO

Replace the generic opening with one direct promise covering strategy, design, production, and installation. Follow it with a short proof block.

EVIDENCE

Homepage hero; services overview; installation language

EXPECTED IMPROVEMENT

Faster comprehension and stronger perceived capability.

PAGE 03 / THE FINDING

Every recommendation shows its work.

A finding is not a taste-based opinion. It joins an observable condition to an interpretation and a practical response.

1
Priority and problem type
These tell you when to address the finding and which discipline is likely to own the work.
2
Observation
What Percensa can point to on the site without guessing at intent.
3
Reason and response
The likely consequence sits beside the recommended intervention so the advice is easy to defend and assign.
4
Evidence and expected improvement
The source of the conclusion and the change the recommendation is intended to create.

PAGE 04 / JUDGMENT

Good critique knows what not to change.

Percensa protects useful strengths and keeps meaningful disagreement visible instead of pretending every reviewer saw the site identically.

1
What already works
Specific strengths that should survive the redesign or rewriting process.
2
Jury split
A real disagreement between reviewers, followed by the resolution and tradeoff Percensa recommends.
3
The defining tension
The larger strategic balance the team must preserve while making the site clearer.

PERCENSA / DOLPHIN GRAPHICSPAGE 04

WHAT ALREADY WORKS

Protect the proof, capability, and personality already present.

Recognizable client work

The portfolio creates real credibility once visitors reach it.

Visible production depth

The range of services suggests a company able to execute complex work.

WHERE THE REVIEWERS DISAGREED

One view favored simplifying the service range; another saw breadth as a competitive advantage. Percensa’s resolution: keep the range, but organize it around one complete idea-to-installation promise.

THE BIG TRADEOFFMake the company easier to understand without making a multifaceted business feel smaller than it is.

03 / Report language

No decoder ring required.

Every specialized term has a plain-English definition. The same reading guide is linked from every customer report, so it remains useful after purchase.

Finding: A specific, evidence-led conclusion about how part of the website affects understanding, trust, engagement, or action.
Evidence: The page, message, design element, interaction, or technical signal supporting a finding.
Priority: The recommended order for addressing findings, based on their likely influence on the rest of the experience—not a grade for the website.
Confidence: How strongly the available evidence supports the conclusion. It describes certainty, not importance.
Creative leverage: How much positive influence one well-executed change may have across the wider experience.
Jury split: A meaningful disagreement between reviewers that affects the recommendation or exposes a genuine strategic tradeoff.

Read all report definitions

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