P101
Fix first
Say clearly what the company does from idea to installation
The opening message hides the company’s biggest advantage.
SAMPLE REPORT / DOLPHIN GRAPHICS
Dolphin Graphics is more capable than its website makes clear.
v0.2Shortened sample
THE BIG PICTURE
Dolphin Graphics has nearly 40 years of experience, in-house design and production, national installation, and well-known clients. But the website opens with the vague promise “We Create B2B Solutions.” A visitor has to work too hard to understand what the company actually does and why it is a strong choice.
The main problem is simple: the strongest proof is there, but it shows up too late. The site needs to say clearly that Dolphin can take a project from idea through production and installation, then back that promise up right away.
WHAT A NEW VISITOR MAY THINK
An established Bay Area vehicle-wrap company that also offers a few creative services.
THE BIGGEST OPPORTUNITY
Explain the full idea-to-installation service clearly, then show experience, scale, and recognizable client work near the top of the page.
The five changes we would make first
P202
High priority
Show proof earlier
The experience and recognizable client work are convincing, but visitors see them too late.
P203
High priority
Clean up the writing
Grammar and spelling mistakes weaken trust in a company selling creative expertise.
P204
High priority
Fix the contact and location problems
Broken or confusing details create friction just when someone is ready to get in touch.
P205
High priority
Turn projects into short case studies
The work looks good, but the site rarely explains the challenge, scale, or result.
This is a shortened example. A customer report includes the evidence behind every finding, what to keep, what to change, how confident we are, and the order we would tackle the work.